Short answer:

Photos can help show off your car’s features, as well as give borrowers the confidence to book your car. We've even done the maths – cars with great profile pictures earn up to 20% more than those with poor-quality photos.

Tips for taking a great photo

Primary photo

Your car doesn’t need to be fancy to look good – and you don’t need to set up a special beachside photoshoot.



Here’s what we found makes a great profile pic:

Good setup

  • Make sure your car is looking its best – try to take photos just after it's washed
  • Park it in an open area – it’s harder to take good photos if your car is in a garage or tight parking space

Only have your car in the photo 

  • Centre the car in the photo with a little space above and below the car so it displays well on all screen sizes
  • Make sure your car is in focus and the photo isn't blurry
  • Avoid having any people, other cars, rubbish bins, or other objects in the photo - if you can, look for a great backdrop like a colourful wall, the beach or a green park
  • Use a single photo (not a collage) - you can use additional photos if you want to show more than one angle or feature
  • Don't add any text overlay - use the car's description instead

Like this:



Not like this:


Good camera angle

  • Take the photo in landscape (with your phone held sideways) rather than portrait orientation
  • Photograph from the front or side angle - not from the rear
  • Use a realistic lens (not fish-eye or distorted)
  • Use a natural point of view (not too low or high)

Like this:


Not like this:


Clear lighting

  • Check your lighting - avoid too much glare or a dark photo (the best lighting for photos is generally early-mid morning and late afternoon)

Additional photos

  • You should aim to have at least 5 additional photos – the more quality photos, the more confident a borrower will be in booking
  • Borrowers want to see the interior too: show the front and back seats (or if you have a car with 6+ seats, show all of the seating)
  • Include photos of the boot, as Borrowers often want to know how much they can carry. Place a common item like a suitcase or shopping bag in the boot to give Borrowers an idea of how much will fit





You can also add photos to:

  • Show the dimensions of your van's cargo space - use a photo editing tool to add the measurements over the photo, or place a common item like a moving box in the back to give Borrowers an idea of how much will fit
  • Show any child seats you keep in your car
  • Show any extras you offer, like blankets, a trolley or shopping bags

Good profile photos - examples

Good angle, clear background and good lighting

white-hatchback.jpg blue-suv.jpg _4283_-_2012_Red_Volkswagen_Polo_GTI.jpeg 

Use additional photos to show the car's boot, interior, special features and extras like child seats or ropes. Don't use these as your primary photo, though.


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r11spUuoThZpGEg9p5iW65MW.jpeg P96Vadzbyy4P7zkNaY88Qh9K.jpeg eVnnAFhsNPaJSzY6LdzappVU.jpeg

Not so good profile photos

Too dark - bring your car out of the garage and take the photo with the sun behind you

white-suv-dark.jpg  _1079_-_2006_Silver_Toyota_Yaris.jpg _2808_-_2006_Silver_Honda_Civic.jpeg 

Too much glare - avoid taking the photo in the middle of the day when the light is harshest, or choose a shady area with even light


Bad angle - drive your car out of a tight parking space into an open area



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